When purchasing new products, it is always the packaging that first catches the buyer’s eye. For consumers who haven’t tasted the content, the packaging often influences their purchasing decision, which is why you need a product packaging checklist.
Likewise, when shipping products, the packaging should be secure enough to survive the shipping route. If your products are not packaged securely, there is a chance that they will be damaged in transit. Not only will this have a detrimental effect on the buyer’s customer experience, but you will also have to bear the cost of a replacement, which will also involve an additional shipping process, all at your expense.
If this happens too often, it will eventually eat away at your earnings.
So when you’re selling products, taking the time to plan what’s going into your packaging and how you want it to look is just as important as having a quality product. Because a product can only really be described as high-quality if both the packaging and the contents are really of outstanding quality.
To get you started, here are four things to add to your checklist when planning your product packaging:
1. Durable materials
For the actual product packaging, first consider how sensitive your products are. For groceries, sealed glass bottles and plastic bags help preserve freshness. PKGmaker is one of the best company where you can submit your own design to create a flexible stand up pouch made from the highest quality materials with the best design. For non-perishable items, boxes and resealable plastic bags are good options.
When building your packaging, it’s always a good idea to choose a material that’s easy to open. If the packaging is difficult to open, your customers may tear the whole thing apart. But it should also be strong enough to hold the products securely, especially during presentation. If you have multiple items in one package, use compartments to keep them neatly separated and presentable. Also, consider using paper or plastic bags for shoppers.
Corrugated cardboard boxes and tear-resistant, self-adhesive shoulder bags are best suited as outer packaging for shipping. Don’t forget protective inner packaging materials such as air bags, bubble wrap, void fillers, and foam wrap. You can find these with packaging experts like Stanley Packaging.
Whenever possible, opt for eco-friendly materials such as biodegradable and compostable plastic materials. More and more consumers are becoming more environmentally conscious and would like to choose environmentally friendly products and packaging materials.
You also want to make sure you have child-resistant packaging for the products in question.
2. Eye-catching design
Choosing the design is perhaps the most exciting part of the planning process. Here you can play with graphics, colors and texts. However, you may find the process overwhelming, especially once you’ve seen all the options you have when starting to create your own designs.
There are just a few things you need to keep in mind to narrow down your options. First, plan the design carefully with your target market in mind. While it’s tempting, avoid using your own settings. For example, it’s probably not a good idea to use your favorite neon colors on the baby products you sell just because you like them. This is important because your design is useless if it doesn’t even appeal to your buyers.
Next, your design should be clear enough to stand out. Your goal should be for consumers to be able to identify your brand just by the packaging. When your product is placed on store shelves, it competes with dozens of other creatively packaged products. If your packaging manages to stand out from a sea of similar products, you are already one step ahead of the competition.
Finally, use your logo creatively and place it strategically on the packaging. It should be the centerpiece that brings the rest of your design together. This also brings us to the next item to have on your checklist.
3. label details
Once you’ve caught a shopper’s attention with your packaging design, the next step is for them to look at the label. If anything, this is your chance to convince them to buy your product, so don’t treat it like an afterthought.
Aside from the product name and logo, here are the key details your label should include:
- Sales arguments or product advantages
- Instructions for use
- Nutritional information (for food)
- Production and Expiration Dates
- association marks
- Product Certifications
- manufacturer info
These are also details that answer the typical questions new buyers have, so they should be clear and easy to understand. Use legible fonts and keep the language simple and straightforward. Think of the details as a way to introduce and promote the product to consumers who haven’t tried it yet.
It’s also worth noting that detailed labels are more trustworthy than products that don’t have a lot of information on their labels. It shows transparency and, above all, the brand’s trust in the products.
4. Convenient size range
One of the most common dilemmas in packaging planning is the number of sizes to use when you have a range of different sized products. Most sellers would simply go for small, medium, and large sizes, which is indeed a good place to start. If you’re new to the market, it might be a good idea to start with just a few stocks of any size at first.
Then, as you make more sales and manage your inventory, you can decide which sizes to buy more depending on usage frequency, which is basically based on buyer demand. You may also want to keep a few stocks of extra large sizes for large quantities or bulk orders.
Another thing to consider is the shipping cost as the total weight including packaging is a significant factor. If your packaging is more compact, the total packaging and shipping costs will be much cheaper than bulk packaging.
So if you want to save more money on your product packaging in terms of size and other factors, you need to learn to choose packaging wisely.
The quality of packaging can make or break a product. Well thought out, high quality packaging that is considerate of its consumers is more likely to attract even more shoppers.
The packaging of your product, especially the label, should not only reflect the quality of the product itself, but also your confidence in it as a manufacturer and seller.