Automation is the future, but also the present. Automation works for so many niches and in so many departments. It can save you money, but it also saves you from massive logistical hassles, which is why businesses should consider automation.
In this article, we talk about five areas of automation that can transform the way your company does business. Until you finish, if you haven’t dabbled in automating these areas, you might want to look at different SaaS options and the useful software bundles that are now out there. Every company should consider automating these processes.
Accounts Payable is one of the nerve centers of your business. Here you have the people whose job it is to monitor the incoming invoices. These bills can be for things like:
- Raw materials from which you make your products
- Various services that your business needs to run smoothly
You should have a good relationship with your suppliers. You want to be able to quickly pay any business or person who provides your business with everything it needs to survive and thrive.
You’re going to want AP automation because without it, you have to keep track of all those bills. You probably have to maintain a lot of filing cabinets that take up a lot of space. You have to rent a stationary location, which is another monthly expense.
The other option is a building purchase, which costs even more. With AP automation, you can forget about all that. It’s also easier to comply with government oversight if the state or federal government requires you to keep all of those invoices for multiple years for tax purposes.
Accounts receivable is just as important as accounts payable. You could argue that it’s even more critical because:
- This department keeps track of everyone who owes you money
- You keep records of who your biggest buyers are
You want to automate this department for many of the same reasons you want AP automation. You won’t have all the paper copies of invoices you’ve sent to your various clients.
If something happens to your paper copies of invoices you’ve sent out, it could be catastrophic if you haven’t backed them up to the cloud and automated the entire system.
You may not be able to determine who bought what from you and what discounts or special offers you gave them. If they’re dishonest, they can add up the total differently, and you have no record to dispute those claims.
Your social media marketing efforts
Almost all businesses today need to use social media. If you don’t have a social media presence, you seem like a lumbering dinosaur. Other companies active on Twitter, Facebook, Instagram, etc. seem to be far better choices if they make similar products or offer identical services.
You probably want to hire a social media marketing manager to handle the daily posts. You don’t want to bombard your followers with constant content, but you should still be consistently active no matter what platforms you use.
However, it’s a waste of time if your social media manager waits for the right time of day to send each message. They probably have other things to do, like tabulating market research and analytics analysis. You need tools like a top Instagram bot to automate follower growth, for example.
You can use handy automation tools like Hootsuite to publish your social media messages at any time of the day you choose most people will see them. You’ll need to do some research to determine when those times are and what types of content your fans are responding to the most. You can even automate liker apps for Instagram and other social media platforms.
your blogging efforts
Assuming you have a company website, you’ve probably decided to host a company blog there as well. Here you can talk about everything business. You can also talk about current issues if you feel they relate to your services or products.
Similar to social media, you can assign someone the responsibility of publishing a new blog on the day that suits you best. You could post two new blogs a week, or whatever number seems best to you based on your analytical research.
You can also automate this process. You can tell WordPress or any other content management system you use when you want to publish each new blog and it will do that for you.
That way, you’ll know you’re posting new blog content every week. Constantly having fresh content is one way Google can keep your business’s website at the top of the rankings.
You can also publish a company newsletter every week that talks about your services and products. You might also use it to talk about your stance on hot topics within or outside your industry. Speaking out for or against a particular issue can be a great way to bring in some new clients, provided you are sensitive about the issue.
You can automate the publication of the newsletter if you have a list of previous customers or have signed up for the newsletter through your website or social media channels. The automatic newsletter is sent out and is a way to subtly remind your fanbase each week that you exist and have things they might want to buy.
You can also automate marketing emails that let your current and former customers know about sales or promotions you run, or new products or services you create. The trick is to send out just enough marketing emails to keep them interested without bombarding them with content. One or two emails a week is probably fine, but more than that drives it on.
Businesses love automation because it can simplify many tedious tasks that would otherwise monopolize their employees’ time and energy, which is why businesses should consider automation. If you’re a large company, you might be able to avoid automation. However, when you’re small, you don’t have unlimited resources, and there are probably more productive ways that all of your employees should be spending their time. Every company should consider automating these processes.