5 ideas to improve the attractiveness of your company!

First impressions can have a lasting impact on your business. Although sometimes you never get a second chance to undo this. In the competitive arena of business, a single piece of negative feedback from a customer can damage your reputation… hurt appeal. It can also discourage others from stopping by.

Because of this, it’s important to implement the right strategies to retain customers, attract more potential customers, and maintain your brand image.

What is Business Curb Appeal?

Curb appeal is one of the most reliable strategies to invite and attract customers to your store. If you’ve been able to create and maintain your attractive appearance, people will see that you took the time to maintain and furnish your business. This could intrigue them and possibly encourage them to come in, see your offers, stay a while and make a purchase.

In addition, a welcoming and vibrant workplace atmosphere can also boost the morale of your team members. This is how they affect their enthusiasm to show up for work. Conversely, an outdated or damaged storefront and unsightly surroundings will only disappoint public expectations and turn customers away. This might just lead them straight to your competitors.

Objection limitation improvements to consider

After all the effort you have put into building your business, it would be right to take care of the surroundings. You can also assess whether all of this reflects your brand image or not.

Luckily, there are actionable and easy ways to attract customers to your store. From taking care of your landscape to freshening up your displays, below you will find improvement ideas to increase the appeal of your business.

1. Take care of your landscape

A well-kept lawn is a great way to increase traffic to your store. If you have a visible lawn on your property, make sure you schedule regular maintenance. This is to ensure its shape and gorgeous appearance

Hire someone to trim the overgrown bushes, remove the weeds, mow, and water the plants. Note that seasonal maintenance is a lot easier and cheaper on your budget than dealing with costly issues in the future.

However, if you don’t have a lot of greenery in your area, consider planting a few and installing an artificial turf in your storefront. There are affordable lawn products that allow you to enjoy a lush green oasis in your business without the demanding maintenance.

For example, you can visit AGL grass and other similar brands for a synthetic and durable lawn that will give your store an updated and friendlier look. This initiative can be handy, especially if your business extends outwards. Customers like to stay longer, take photos and visit businesses with eye-catching and relaxing scenery.

2. Keep it clean

Another easy way to increase the appeal of your store is to keep your surroundings clean. Take care not only of your lawn and plants, but also of your entrances, windows, siding, hinges and doors.

Hire someone to clean stains, stains, and dirt from your exterior walls and signage. Better yet, hire janitorial services who can sweep the sidewalks, pressure wash the sidewalks, and do the job for you.

While you’re at it, clear out the clutter and debris. Trash overflowing in corners can be discouraging. These are the first things your customers would see when they walk past your store. So, make sure you inspect, clean, and tidy your surroundings to keep up with expectations and protect your business image.

3. Update your facade

Restore faded paint with regular touch-ups and repaint outdated signage on your storefront. A fresh coat of paint can potentially improve the appearance of your outdoor space.

If necessary, you can have your entire store repainted in a welcoming and cozy color. Remember that colors attract attention and allow your customers to remember your brand. It is also recommended to use colors that represent your company’s logo to increase brand awareness.

In addition, a fresh coat of paint provides adequate protection for your structures. Environmental factors such as rain, UV rays, wind, mold, stains and insects can affect your business. Quality paint can minimize the impact of these harsh elements by covering and enhancing your building’s surface durability.

4. Assign a place to park

Another improvement idea to consider is finding a spacious parking lot. Most tourists, students and employees rent rooms within the city. If your store is located in a metropolitan area, you must be prepared to consider the potential number of customers who will stop by your store. The less hassle it takes to visit your store, the better.

Provide dedicated parking and post signs for where to park at your store and other nearby options. Make the whole parking situation stress-free for your customers to encourage them to keep coming back.

Additionally, maintain the look of your parking lot by pressure washing the concrete, repainting the lines, removing dirt, repairing damaged corners and filling the potholes. These incremental maintenance efforts can improve the overall customer experience.

However, if you do not have direct control over parking or do not have enough parking spaces, you can ask nearby properties about renting parking spaces. So you can pay a monthly rent to reserve parking spaces for your customers. This initiative will make a big difference, especially if you own a business where customers usually have to stay for a few hours.

5. Decorate for the season

Another improvement idea to add to your list is seasonal decorating. Invest in seasonal decorations and accessories to update your building’s exterior. You can also ask your employees to share their ideas for remodeling your storefront.

With the holidays just around the corner, this is the perfect time to spice up your store and make it look good. Festive decor, bright lights, and other fun, whimsical displays would attract passers-by and encourage them to check out your products.

Final Thoughts

Improving the attractiveness of your business can be very challenging and time-consuming. However, all your efforts will be worth it once you are able to freshen up the look of your exterior. Notice how its current appearance can be an extension of your brand image.

Curb Appeal article and permission to publish here provided by Claire Glassman. Originally written for Supply Chain Game Changer and published on November 22nd, 2021.

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