Social media is a fantastic environment for businesses around the world because it exposes brands of all sizes and creates strong connections with an audience. When done right, social media marketing and better photos can help increase sales, drive more customers to your website, and get people talking about your products and/or services.
However, you’re not the only one trying to reach the same customer base. Your competitors are also working hard, so you need to know how to stand out from the crowd. This is where good, creative and exciting pictures come into play. And you don’t even need expensive equipment or high-end editing software to be successful.
These days, all you need is the basics of photo editing, a few tips and tricks, and lots of creativity and out-of-the-box thinking.
We can help you with the first two, so read on:
1. Focus on original photos
Sometimes you can rely on stock photos, but don’t make it a habit. Some recent studies show that users slide over stock photos and are not attracted to the accompanying content.
Also, original photos are on every list of SEO tips because they have the potential to help your content and website climb the SERP. So brush up on your photography skills and use as many original photos as possible, even if they don’t look as good as you hoped.
2. Use editing tools to make your photos look their best
Not all of your photos will be masterpieces, but you can save some of them with a few editing tools. The good news is that you don’t need to invest in high-end editing tools; You can get by with a few basics.
For example, you can use an online tool to remove wrinkles from images, fix blemishes, and adjust lighting (among other features). These tools are convenient and easily accessible whenever you need them.
3. The rule of thirds
The rule of thirds serves as a guide for beginner photographers and teaches you how to frame the subject in your images. However, this does not apply to product photography, portraits or any other type of photography where the subject needs to be the focus.
This rule works well for landscape and casual photos because it gives the viewer a sense of space and direction. Additionally, once you learn to use it properly, you’ll learn how to break it down for more creative and fancy shots.
In short, the rule of thirds divides the photo into nine equal squares, or three vertical and horizontal areas (top, middle, and bottom). This way you know where to place the subject – often to the right or left of the photo. Two thirds of the photos are open and contain the landscape.
4. Play with different angles
The frame of your subject usually changes with different viewing angles and as a result, the message can change as well. So try playing with angles to see which ones work best for your type of content.
Also, there are some studies showing that users follow the direction of the subject’s gaze (when the subject is a person or an animal). This means you can use photos of people and animals to draw viewers’ attention to a specific section of your page (or a product).
On social media, odd angles make your images stand out from the crowd, as almost everyone uses the rule of thirds or centers the subject.
5. Try to be consistent
When it comes to online content strategy, consistency is one of the essential elements. However, the same goes for social media content, even if you work primarily with visuals.
So what does it mean to be consistent in your photos? It depends on your approach. For example, you could find creative ways to include your brand or brand colors in all photos. It also helps to use similar backgrounds or have the same style of photography.
Of course, that doesn’t mean all your photos should look the same. It’s just a way of combining consistency and originality.
What types of photos are best for social media?
Now that you know how to take and edit your photos, let’s take a quick look at the most successful types of images on different social media platforms.
In the first place you will find snapshots and product images. People love to see pictures of other people, especially when those shots are of people who represent your brand (members of your team). When you post honest shots, you humanize the brand and bring it closer to customers.
Next are behind-the-scenes photos (launch preparations, how a product is made, teasers for an announcement, etc.). And in third place you will find user-generated images. The latter are amazing for customer recognition and can generate quite a bit of word of mouth if used correctly.
In short, original images are the most valued by online users. So, even if your photo is a bit crooked or needs retouching, don’t hesitate to use it!