American Eagle’s Quiet Platforms Secures Partnership to Improve Package Tracking

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diving letter:

  • American Eagle’s logistics arm, Quiet Platforms, announced Oct. 25 that it will partner with tracking platform Parcel Perform to help shippers better track their shipments.
  • According to Arne Jeroschewski, founder and CEO of Parcel Perform, the partnership will allow customers to access real-time parcel shipping volumes and delivery updates. Shippers can view shipment data from over 950 global and regional carriers and gain better insight into their carriers’ performance.
  • The agreement went into effect Oct. 26, and the partnership is expected to grow with potentially more product offerings, Yeroschewski said. Parcel Perform has previously worked with brands like Wayfair and Nespresso to increase transparency in their e-commerce operations.

Dive insight:

American Eagle is continuing a series of partnerships and acquisitions to expand its end-to-end logistics service, which the retailer hopes will make it competitive against Amazon.

The deal with Parcel Perform comes a month after Quiet partnered with FourKites to give shippers visibility into inventory. With Parcel Perform, Quiet wants to give its customers even more insight into their shipments.

According to Jeroschewski, Parcel Perform integrates the shippers’ e-commerce websites with the transport companies’ system data. When an order is placed, shippers can view tracking and shipment information from over 950 carriers to decide which shipping option is best.

Shippers can also view transit times, number of delivery attempts, and proof of delivery from carriers. According to Jeroschewski, shippers can use the information to evaluate carrier performance and negotiate better contracts.

Calm customers “will be able to identify the most effective and appropriate carriers for the level and scale of their e-commerce business,” Jeroschewski said, “thus putting the delivery experience firmly under their control.”

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