Consumers are turning to package tracking technology for e-commerce security

Vacation shoppers are turning to supply chain technologies like package tracking to maintain spending levels this winter despite inflationary pressures, according to a survey by Fed-Ex Express Canada.

Although the prices of many goods are rising, 78% of holiday shoppers in Canada expect to spend the same or more this holiday season compared to last year, the company said in its annual FedEx Express Holiday Shopping Survey.

They will pull off this feat by using the latest e-commerce capabilities to shop “smarter” despite external financial pressures, according to the survey. “Canadians are preparing for a busy holiday season by becoming smarter online shoppers and embracing digital solutions that allow them to take ownership of their shopping experience,” said Lisa Lisson, president of FedEx Express Canada, in a press release .

One change will be that nearly three in five Canadian consumers plan to shop strategically and buy their gifts during big retail events like Black Friday. Likewise, 59% will shop early and intend to complete the purchase by early December, according to the survey.

One hurdle to those plans is rising fears of parcel theft, with 69% saying they are at least somewhat concerned about the risk, an 8% increase from last year. In response, they are looking to package tracking technology, with 43% of online shoppers ranking this capability as the most important feature.

Additional security measures to secure their packages include e-commerce features like photo proof of delivery and the use of extended opening hours for residential deliveries, FedEx said.

The survey was commissioned by FedEx Express Canada and conducted by online analytics company Angus Reid, contacting 1,525 online Canadians and conducting interviews in English and French.

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