DHL uses Pixis AI to make marketing agile, scalable and intelligent

Global logistics company DHL used Pixis’ codeless AI technology to drive demand and reportedly saw a 35% increase in click-through rates within the first month.

The logistics company, which uses multiple channels for customer acquisition, has made strides in leveraging AI as the scope of its campaigns grows around the world.

Pixis’ codeless AI infrastructure enabled DHL to continuously monitor campaigns and scale growth by leveraging market trends at the right time, targeting the right audiences through real-time, contextual AI-powered insights, and providing them with the relevant creative recommendations at the right time delivered.

When campaigns were underpinned by AI insights, the brand was able to be four times more cost-effective than their previous approach. DHL also observed an increase in the quality of leads generated by tapping into previously unexplored high-intent audiences.

Sanup Pillai, Global Head of Digital Marketing & Martech at DHL, said: “We found Pixis to be an unbiased infrastructure with powerful cross-platform capabilities. We were able to easily integrate Pixis with our marketing channels, CRM and attribution platforms to start generating insights and taking appropriate action. We were able to reach the right audience, at the right time, and at scale, quickly – freeing up resources to focus on strategy and other key value creation efforts.”

Pixis believes that easy AI deployment and intuitive user flows are key factors in democratizing AI for marketers. Having solved these problems through its novel plugin deployment method, the company is also focusing on training and guiding users to control the AI ​​themselves.

Sanup added: “When it comes to adopting a new technology, integration and active use are the usual hurdles to overcome. At Pixis we didn’t have these teething problems. We were able to deploy the codeless AI via a plugin in minutes and the AI ​​was activated.”

For DHL, bridging the gap between strategy and execution meant moving away from manual campaign monitoring and optimization, adjusting and fine-tuning budgets, and recalibrating campaign results across channels. Pixis’ codeless AI infrastructure enabled DHL to effortlessly scale campaigns without increasing marketing spend through AI-driven predictive analytics and real-time recommendations.

Introducing Pixis’ codeless AI into their tech stack has enabled DHL to reduce manual dependencies in their demand generation efforts. Since the Pixis AI is also self-learning and highly adaptable, DHL plans to use it more widely. In his closing remarks, Sanup said, “We are pleased with the results and look forward to using AI for more global campaigns.”

Neel Pandya, CEO – EMEA & APAC at Pixis, says: “DHL maintains its position as a global leader in logistics by incorporating and merging advanced technologies into its business approach. DHL’s growth and tangible results are a testament to how AI can positively impact businesses as a whole. It was immensely rewarding to witness DHL’s journey with the Pixis AI infrastructure.”

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