Easy Ways to Expand Your Social Media Reach!

In this day and age, as a small business owner, you’re probably aware of the power and reach of social media. In order to stand out from your competition and make your business successful, you need to invest a lot of time, effort and thought into your online presence and social media reach.

Even if you offer an amazing physical product, you won’t get the sales you need without a strong online presence. So if you’re not sure where to start, read on for some easy ways to expand your social media reach and grow your business.

Research the competition

First, think of social media not only as a valuable tool for users to find you, but also as an invaluable tool for finding others. With social media, it’s never been easier to see your competition. What are you doing online?

By looking at likes and engagements, you can get a strong idea of ​​what’s working and what’s not. That’s not to say you should copy their posts, but you should take note. Do they get more engagement from reels or posts? Do they offer discounts or run contests?

Focus on the platforms that work best for you

Using every single social media platform available to you is a waste of time. Do your research and find out which platform is most beneficial for your brand. If you’re selling a lifestyle with tons of stylish product shots, Instagram is your best bet.

However, if you’re chasing leads through testimonials, Facebook or Twitter might be a better fit. It’s also worth finding out what your target market is using. If you’re targeting a younger audience, they’re more likely to be on Instagram and TikTok than Facebook. Research and plan your content accordingly.

Make sure you have a strong internet connection

A strong internet connection is crucial. Take a look around to ensure you are using the most reliable internet service near Sun City Grand with transparent monthly pricing. This is invaluable when looking to expand your reach, as you need to be reachable and available online to engage with your audience.

Use built-in tools

All social media platforms have built-in tools. The algorithm tends to reward you for using these tools as it not only helps promote you but also promotes the platform. So use Stories on Instagram to connect with followers, create Reels and Tik Toks in the app, or use Facebook polls to do market research.

keep an eye on trends

Finally, keep an eye on the trends. That doesn’t mean recreating viral memes or videos if they don’t fit your brand. However, is there a trending song that fits your aesthetic that you can use for your next role?

Understanding trends isn’t just about jumping on the bandwagon, it can also be a good market research tool as you’ll better understand what your customer base expects when they go online and be able to create relatable and relatable content, who arrive.

Social media reach article and permission to publish here provided by Carol Trehearn. Originally written for Supply Chain Game Changer and published on July 29th, 2022.

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