FANUC’s support helps Samey Robotics improve the fresh fish supply chain

A 22-year partnership with leading industrial robot manufacturer FANUC has been hailed as a key factor in Icelandic company Samey Robotics’ role in improving the international fresh fish supply chain.

Samey Robotics specializes in the design, manufacture and installation of bespoke automation for the food industry and has completed over 150 projects in 10 countries including Iceland, Norway, the Faroe Islands and the UK.

At the heart of many of its bespoke solutions are FANUC’s M-410 series industrial palletizing robots, known for their ability to handle heavy objects such as pallets of fresh produce. Samey Robotics has already purchased over 100 FANUC M-410 robots (including 25 in 2021 alone) and the company currently has an additional 25 on order.

“We know we can trust FANUC products to deliver time and time again in harsh operating environments while dealing with sensitive and high-margin fresh produce,” says Kristjan Karl Adalsteinsson, Samey Robotics Chief Sales & Marketing Officer.

Just-in-time supply chain

Samey Robotics was founded 32 years ago south of Reykjavik in Iceland; a country known for its seafood. During that time the company has built a strong reputation for supplying robust robotic systems that promote the safe, efficient and fast handling of fresh fish.

Samey Robotics has paved the way for other food sectors, revolutionizing the fresh fish supply chain, with distribution handled by automated centers supported by robotics. In many cases, fish can be landed, processed and delivered to the customer in as little as 24 hours, so every second counts.

“An order can be placed in London, logged into one of our customers’ operating systems in Iceland or another coastal country, and a robot will automatically start feeding the raw material into the production cell,” explains Kristjan. “In less than an hour, it’s palletized and on its way to shipping without anyone having to email, make a phone call, or decide when to start or stop the system. The entire process, from ordering to delivery, is fully automated.”

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