The holiday season is usually busy when it comes to last mile food deliveries. Similarly, at major sports tournaments, fans tend to order food while watching from home. This year, with the Worlds being held in winter for the first time ever, last-mile delivery company Gophr expects to be very busy during the tournament.
A survey conducted by on-demand delivery service asked 2,000 football fans in the UK about their meal plans during the World Cup. It showed that 54% plan to pre-order food before the games.
When football fever and Christmas spirit collide, many fans want to dine and watch football at the same time. According to the survey, 18% of UK football fans plan to eat turkey while watching the game and 16% look forward to mince pies on match day.
Seb Robert, Managing Director and Founder of Gophr said: “This will be a world championship like no other. Not only does it take place in far flung Qatar, but also during the festive season – one of the busiest times of the year for delivery.”
He continued: “So it makes sense for Christmas food and snacks to feature in the matchday lineup and the delivery sector will need to be even busier than usual in its A-game.”