How CRM Can Help Supply Chain Companies!

If you work in or manage a supply chain company, you know that your industry is completely global. As your reach expands to almost every country in the world, you find yourself serving thousands of businesses and therefore need a CRM.

With all of that on your plate, you’ll realize that you need good CRM management software for the success of your business. If you were to ask me the definition of CRM, I would tell you that it is software that will not only help you run your business better, but will also take it to the next level.

It is a fact that more and more supply chain companies – especially small and medium-sized businesses – are investing in small business CRM solutions to manage their business processes. When we talk about business processes, we’re talking about managing customer interactions, tracking leads, optimizing business processes, and much more.

Thanks to technological progress and the widespread availability of the Internet, companies do not have to invest a lot in CRM systems. There is no need today to buy expensive hardware along with expensive software. All you have to do is subscribe to a web-based solution and start using it from any internet browser. Of course, you have to pay a monthly bill for this, but the software easily integrates with all your existing hardware. Interesting, isn’t it?

Let’s take a look at the features that allow supply chain companies to benefit from a cloud-based CRM solution.

  • contact management
  • Mobile access
  • lead management
  • Reports and Dashboards
  • sales forecasts
  • adjustment

contact management

CRM used to be a way for businesses to keep track of their customers and other important contacts. Today, this feature can be found in almost all cloud-based CRM solutions. Of course, when you run a supply chain company, you have a lot of contacts to manage.

An easy-to-use CRM software has a contact management module that allows users to easily collect and retrieve all customer details. It also helps in performing tasks related to this data. These tasks can include sending personalized emails, creating calendar events, sending offer notifications or follow-up reminders, and more.

Mobile access

Do you run a supply chain company and don’t have mobile access to your business contacts and workflows? How are you still in business today? It is a fact that the demand for mobile access has grown rapidly in recent years.

This becomes even more important when you have a multinational company with employees working from home. You might be on a business trip or working in the field and realize you need to search for an account or a lead you’ve been working on. If you have a cloud-based CRM, you can easily access it when you’re out of the office or even from a desktop computer.

lead management

If you thought that simply storing and managing your business contacts was enough for your business, let us correct you. High-quality CRM solutions for supply chain management companies have lead management functions. This allows your marketing and sales teams to identify the best customers to engage with to increase profits.

This is based on a variety of factors such as demographic information, time since last purchase, type of business, and more. Some CRM solutions allow you to create custom filters and categories that help you improve employee efficiency and productivity. It also helps them focus on the right leads at the most opportune time.

Reports and Dashboards

It’s a good thing to have your company history available. But do you know how to use this effectively? Thanks to modern CRM systems, you don’t need to hire an employee to tabulate and chart all your data. A few clicks on a CRM software can do this job for you. Interestingly, modern CRM solutions come with some additional features like social media management, blog tracking, email marketing, and drip campaigns.

The data collected over time can be further used by business intelligence tools, which come complete with dashboards and a variety of reports.

Business owners can review statistics of important data in multiple visually appealing formats. The benefit of using a cloud-based CRM is that these reports are updated in real-time and can be accessed from anywhere, anytime. This comes in handy when you are in a business meeting and need a quick analysis of sales.

sales forecasts

People say customer service is important, but it’s really all about the sale. It’s a simple rule, the more sales you make, the more profit you end up making. Using all the data accumulated in your CRM, the system can generate reports and forecast sales in the coming weeks or months. This helps you predict your future success, in addition to visualizing your company’s potential revenue trend.

New sales opportunities are created every day. And as you monetize those opportunities, your CRM uses your data to assign a probability to various upcoming events. This helps the sales team make more informed decisions and even allows them to refine their strategies.


With so many CRM solutions available in the market, developers are now focusing on offering customizable CRM software. This is because different companies have different workflow processes and everyone needs one or the other to run their business smoothly. Likewise, a feature may be important to one organization but completely useless to another. Hence the need for customizable CRM software.

The advantage of a customizable CRM is that it can easily mimic your prevalent workflow and save you a lot of time. Regardless of the size or industry of your business, you can customize the software to fit your needs. A good CRM solution fully customizes your experience and has a user-friendly interface, customizable dashboard, and many other business facilitation tools. These tools automate much of your business process so you work smarter, not harder.

This is how CRM software can help supply chain companies. We hope they were useful to you.

CRM article and permission to publish here provided by Joe Johnston. Originally written for Supply Chain Game Changer and published on July 13th, 2020.

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