How to choose the right packaging for your ecommerce store!

Choosing the right packaging for ecommerce products is extremely important. It’s one of the most important parts of branding, and if you’re running a one-product store, packaging could become an important element of your website’s design. Choosing eye-catching packaging will make your product more attractive and increase conversions.

But packaging is about more than just aesthetics, and there are many factors you need to consider.

Let’s take a look at a few things to think about when choosing packaging for an ecommerce store.

Check out what the competition is doing

Before you decide on your packaging, you need to look around at what other people are doing. You can then decide to stay on trend or try something completely different to stand out.

You should also keep up to date with the current trends in packaging design to avoid mistakes. For example, current buyers view excessive packaging as unfavorable, and using too much packaging could end up earning you a lot of negative attention. By understanding trends, you can avoid faux pas and get an idea of ​​what professional product packaging should look like.

Consider shipping costs and logistics

As we’ve said before, packaging isn’t just about aesthetics. The primary function of packaging is to protect your items during shipping. If you have fragile items, they must get to their destination in one piece. You also need to use packaging that prevents spoilage if you’re selling perishable items. Packaging that does not provide adequate protection increases your loss costs and leads to complaints from your customers.

You must choose packaging that will make shipping as easy and cheap as possible. Choose packaging that is lightweight and flexible, yet offers the protection you need.

Make it clear and concise

If you don’t know which direction to take with your packaging design, keep it as simple as possible. Minimalism never goes out of style and minimalist design at least ensures that your customers are not confused. The most important thing is to make sure people know what the product is about at first glance and that they can see your branding.

Make it easy to use

Frustrating packaging is another annoyance for many customers and another thing that could get you negative attention. It’s not as bad as over-packaging, but it can still make a lasting impression on customers. They will start to form a negative association with your products, which is the opposite of what you want. So try to make the packaging as user-friendly as possible so that you can make your customers happy.


That’s all you need to know to find the perfect packaging for your ecommerce store. You should first try several options and make changes until you find something that resonates with your clientele.

Choose the right packaging item and permission to publish here from Boris Dzhingarov. Originally written for Supply Chain Game Changer and published on October 11, 2021.

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