How to share shipping deadlines with your customers

It’s officially time to carefully hang your stockings up the chimney… and announce shipping deadlines for all your customers! You understand the importance of shipping deadlines, but your customers may not. Knowing shipping timelines for carriers can help your customers avoid late gifts. The best way to emphasize the importance of shipping deadlines is to post them all over your website. In this way, your customers cannot avoid seeing this data.

To get you started, we’ve put together a list of tips, from creating pop-ups and in-cart messages to promoting those deadlines in your email campaigns and social media. Communicating these deadlines clearly and creatively with your customers will give them a positive shipping experience and a sense of your business. And hopefully they leave a great review for your business.

Create a special shipping page for holidays

Your customers should be able to easily find the shipping information they are looking for. Creating a page for the holiday shipping deadlines each year will help your customers keep all the data in one place. You can include this page in your marketing efforts by linking to it in email campaigns or by sharing it on social media. Your customers will appreciate not having to search the web for data, and you’ll also have a sheet for you and your team to refer to during the busiest shipping season of the year.

Example of Apple.com’s dedicated shipping deadline page to get an iPhone before December 24th.

Create a popup

We know popups can be annoying, but they can be useful when it comes to communicating something important to your customers. Pop-ups are hard to ignore, which in this case is a good thing! However, we recommend that you use the best of your knowledge and belief when dealing with pop-ups. Do not block other important parts of your website. opt for a side-scrolling popup instead. That way, your customers don’t get frustrated and complete shipping deadlines before fully realizing what they are.

Example of a popup on MyRume.com highlighting shipping deadlines for holidays.

Send a “Last Day to Order” email

Let’s face it – the Christmas season is very busy, so it’s easy to forget things. Shipping deadlines are no exception. Remind all customers on your email list, including those who have abandoned their carts, of shipping deadlines during the holiday season. Especially the closer it gets to the cutoffs. Although you can include them in your email campaigns throughout the season, it’s better to send one last email a few days before the send deadlines. Using a subject line that says something about “order last day” might be enough for all of your last-minute shoppers who need a nudge.

Example of an email sent from KateSpade.com on the last day to receive free ground shipping.

Add shipping questions to your FAQ page

FAQ pages can be essential during the holiday season. When your business has a clear and comprehensive FAQ section, your customers can avoid contacting your business via phone call, chat, email, or any other available customer service line. Giving your customers the power to find answers for themselves is a quick and easy way to improve their shopping experience. Some questions you need to answer in your FAQ section are:

  • How much does the shipping cost?
  • Do you offer overnight delivery?
  • When is the last day of purchase to receive a package by December 24th?
  • Do you ship to a PO Box?
  • Which shipping company do you use?
  • Do you ship to international addresses?
  • How can I track my package?
  • How quickly do you process orders in your warehouse from the time the order is placed?
  • What do I do if I haven’t received my package?
  • What is your return policy?
Example from Vistaprint.com highlighting shipping issues on its FAQ page.

Add messages in cart

If a potential customer has already added a product to their cart, it’s up to you to convince them to complete their purchase. How can you give them the boost they need? Messages in the shopping cart are a good place to start! Add a message that includes shipping deadlines, when the order will ship, and if free shipping is included. Your customers will appreciate the proactive communication and be more likely to complete their checkout.

Example of a shipping deadline clock counting down in a WooCommerce managed cart.

Encourage expedited shipping when deadlines pass

Sometimes customers are unable to complete their purchases prior to some of the earlier shipping deadlines. While it’s more expensive, it’s still a good idea to highlight the expedited shipping options your business offers. Your customers will be more likely to use these options at this time of year and since Christmas is on a Sunday this year, they may really need expedited shipping options where available.

An example from BarkBox.com highlighting expedited shipping is still available after the ground shipping deadline.

2022 Domestic Holiday Shipping Deadlines

Now that we’ve shown you how to communicate shipping deadlines for the 2022 holiday shopping season to your customers, it’s time to communicate those deadlines to you! We’ve listed UPS, USPS, and FedEx shipping times below.

UPS Holiday Shipping Deadlines

  • UPS 3 Day Select®: Monday, December 19, 2022
  • UPS 2nd Day Air® Services: Wednesday, December 21, 2022
  • UPS® Ground Shipping: See ups.com/ctc for details
  • UPS Next Day Air® Services: Thursday, December 22, 2022

USPS Holiday Shipping Deadlines

  • USPS Retail Ground™: Saturday, December 17, 2022
  • First Class MailⓇ: Saturday 17 December 2022
  • Priority MailⓇ: Monday 19 December 2022
  • Priority Mail ExpressⓇ*: Friday 23 December 2022

*Priority Mail Express postage refund eligibility will be adjusted for items shipped between December 22nd and 25th

FedEx Holiday Shipping Deadlines

  • FedEx GroundⓇ Economy: Thursday, December 8, 2022
  • FedEx GroundⓇ: Wednesday, December 14, 2022
  • Home deliveryⓇ: Wednesday 14 December 2022
  • Express SaverⓇ: Tuesday, December 20, 2022
  • 2DayⓇ Worship Services: Wednesday, December 21, 2022
  • Same Day FedEx: Friday 23 December 2022

Conclusion

Shipping deadlines are more than dates on a calendar. These deadlines are the last possible day your customers can order gifts and still receive them in time for the holidays. It may feel like you’re communicating too much, but it’s easy to lose track of time during the holiday season, so reminders can be extremely helpful. When you use your website, social media, and other parts of your online presence to communicate delivery times to your customers, you improve your customer service and show your customers that you care about their holiday season.

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