The Icelandic start-up low-cost carrier PLAY starts in Stockholm for the first time with a direct connection from Stockholm Arlanda Airport to the Icelandic capital Reykjavik.
Icelandic start-up low-cost carrier PLAY started operations in summer 2021 and launched its first route in Sweden between Gothenburg and Reykjavik in May 2022. This spring it will expand its presence in Sweden and launch a non-stop service from Stockholm Arlanda.
“We welcome PLAY at Stockholm Arlanda Airport and the improved connectivity to and from Sweden. It’s really good news that PLAY sees more opportunities in the Swedish market and has decided to establish offices in Stockholm as well, showing how attractive the region is.” says Elizabeth AxeliusDirector Aviation Business at Swedavia.
The establishment of PLAY in the market means that there is competition for services between Stockholm and Reykjavik. This is a popular route, particularly with leisure travelers, many of whom are visiting relatives and friends. Before the pandemic, there was a mix of travelers from Sweden, Iceland and other countries either stopping in Iceland or continuing their journey to North America via Reykjavik.
“Stockholm is a fantastic city and Swedes are an inquisitive people who love to travel. It gives me great pleasure to design a manageable trip between Sweden and the USA – both in terms of logistics, travel time and price“, says Birgir Jonson, Managing Director of PLAY. “It’s been a tough few years in the airline industry, but we still make a point of keeping ticket prices as low as possible. Our customers want to travel and we try to make it possible for as many as possible – both as we expand our network and by keeping prices at a level that most people can share.”
From March 31, PLAY flies between Stockholm Arlanda Airport (ARN) – Keflavik International Airport (KEF) all year round four times a week, Mondays, Wednesdays, Fridays and Saturdays, with an Airbus A321neo aircraft.