Lean Forward: Improving and improving the sales/customer experience on the home stretch




Through ·

B2B companies, which we define as distributors for the purposes of this article, have focused on developing leaner, more agile and more efficient operations and business processes in order to offer their customers the best product and service. However, in recent years, particularly with the rise of omni-channel and e-commerce, it has become increasingly important for B2B companies to lean forward to accelerate digital adoption to integrate, assimilate, and assimilate information Exchange to provide an improved customer experience.

Distributors have always been known for putting the customer at the heart of their business. Anything other than customer service has always been secondary. You will continuously focus on internal improvement of sales and supply chain processes.

For example, distributors have partnered with manufacturers in programs that streamline new product introductions, including selling items on manufacturer’s commission. Distributors are also innovative in their ability to offer local service (even at the customer’s workplace), shift weekly or bi-weekly deliveries to same-day or next-day delivery, and use innovative methods of tracking items within an order to ensure accuracy and quality for the recipients and to improve the internal and external supply chain to maximize the customer experience.

Through ·

B2B companies, which we define as distributors for the purposes of this article, have focused on developing leaner, more agile and more efficient operations and business processes in order to offer their customers the best product and service. However, in recent years, particularly with the rise of omni-channel and e-commerce, it has become increasingly important for B2B companies to lean forward to accelerate digital adoption to integrate, assimilate, and assimilate information Exchange to provide an improved customer experience.

Distributors have always been known for putting the customer at the heart of their business. Anything other than customer service has always been secondary. You will continuously focus on internal improvement of sales and supply chain processes.

For example, distributors have partnered with manufacturers in programs that streamline new product introductions, including selling items on manufacturer’s commission. Distributors are also innovative in their ability to offer local service (even at the customer’s workplace), shift weekly or bi-weekly deliveries to same-day or next-day delivery, and use innovative methods of tracking items within an order to ensure accuracy and quality for the recipients and to improve the internal and external supply chain to maximize the customer experience.







November 3, 2022


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Article Topics

B2B Buyer Distribution E-Commerce
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