New real-time weather monitoring gives drivers the protection they deserve

America’s 3.5 million truck drivers power every part of our daily lives.

From groceries and goods to building materials and life-saving medical supplies, every Class 8 truck driver travels nearly 63,000 miles a year to deliver the critical resources our communities need to thrive.

But despite their essential function, most drivers are still vulnerable and defenseless against a daily threat – the weather.

After all, the weather is an uncontrollable force that can change by the minute, right? Truck drivers constantly drive through changing and often unexpected weather conditions that can be dangerous not only because of the event but also because of the reaction of other drivers.

A sudden violent and localized pop-up storm not only slows traffic and delays deliveries, but also increases a driver’s risk of an accident. Why? Without warning, the driver has no choice but to drive into the storm.

But thanks to the latest innovation in weather technology, the effects of everyday weather conditions are no longer inevitable.

“The industry is doing a pretty good job of adapting to severe events like hurricanes, tornadoes and snowstorms. Those are easier choices. But day-to-day operations are the real challenge — there are many daily weather events that don’t have a solution,” said Ayala Rudoy, ​​Global Vice President and General Manager of Logistics, Transportation and Retail at, a Weather and Climate Security company that develops weather intelligence solutions for transport companies. “So we made it our mission to create something unlike anything else on the market.”

Enter the latest version of real-time monitoring of all movable assets. This system arms transportation companies with real-time and relevant weather insights, not just raw data, to move their assets down to the street level.

Since the ELD mandate came into effect in 2016, almost every truck is now equipped with a telematics device that sends important quantitative information back to transport companies about location, speed and driver duty times.

An ELD alone does little to provide actionable insights into the weather. But by leveraging integrations with readily available ELD telematics infrastructure as well as dashcams, enables transportation companies to see real-time weather conditions for each of their assets along their routes.’s real-time monitoring of all moving goods enables transport companies to see the real-time weather conditions for each of their goods along their routes. (

To provide these hyper-local insights, aggregates existing weather forecast models and its own high-resolution forecast model containing millions of virtual sensors for high accuracy.

What does this mean for transport companies?

The weather is no longer an excuse for unsafe driving conditions. In minutes, transport companies can take their weather security into their own hands by integrating readily available technology into their trucks with, allowing them to see localized pop-up events, the context relevant to them, and the tools to access them Drivers can do something about it.

Street-level information when it matters most’s latest tool goes beyond just forecasting, taking into account the context of the weather and each company’s unique assets to determine the most effective course of action. Beyond large-scale weather events, dispatchers can determine what conditions actually are for drivers as they pass, including precipitation intensity, temperature and real-world feeling, humidity, wind speed and wind gusts.

“ translates real-world weather data into meaningful impacts and provides the data to notify individuals when it matters most. We took all of that and matched it with the location of the trucks and the destination,” said Rudoy.

Dispatchers can see how the weather is affecting their specific trucks up to a specific location. For example, gusty winds could be a big problem for drivers hauling an empty load, as it poses a risk of tipping over, but might not be as important for an 80,000-pound engine loaded truck.

Real-time monitoring shows recommended actions for a truck in a specific location based on detailed real-time weather monitoring. (

Similarly, being caught in light snow in the southern US can be extremely dangerous, but driving through a blizzard in the Northeast may not be a problem due to the disparity in infrastructure and the rate at which snow and ice are moderated.

Tailored insights for fast action

The great diversity of the transportation industry means that every company has different policies and obligations. Perishable products, live animals and essential medical supplies, for example, all need to get to their destinations as quickly as possible. While driver safety is an obvious benefit, real-time monitoring also allows for fewer delays. Transport companies can create their own custom actions and alert drivers based on the severity of the weather. This allows them to maintain an individual but standard weather safety protocol according to their policies.

Dispatchers, in turn, can tell drivers when to take action, e.g. B. slow down, stop, stop immediately or whatever the company chooses.

“Even for the exact same company with the exact same policy, different people make different decisions. … It takes away the guesswork and disjointed sources to create a single source of truth and control over what to do and when,” Rudoy said. is changing the game of weather forecasting in transportation, empowering companies to act quickly and informed and grow their safety culture. Check out a demo walkthrough below.

To learn more about and its real-time monitoring product, click here.

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