The Netflix Effect in Healthcare!

Healthcare logistics is moving towards an approach that embraces more technology and data to create revolutionary changes in the industry. Just like the Netflix Effect – the company that changed the way we engage in everyday entertainment, the healthcare sector will use data to its advantage.

This can bring a welcome change and better streamline healthcare services to deal with the ongoing pandemic and other healthcare challenges.

It’s really wonderful to see how companies like Netflix can predict recommendations for the user based on their exact preferences. It’s all a marvel of data analysis. The data the app collects from the user and some artificial intelligence allows it to correctly predict user demand.

With a similar model in the healthcare industry, many changes can be made. Some of the many amazing benefits this shift can bring is predicting better demand for medical services and products. In the world we live in right now, with the pandemic and all, this updated model within the healthcare industry can bring about the much-anticipated change.

Today, hospitals and other medical institutions cannot continue to operate as they could a few years ago. With an increased demand for streamlined healthcare facilities, the need for a change in operations for the industry is also being recognized.

Current circumstances require collaboration between technology and data to impact how this industry operates. But how will it work? I’m here to tell you.

Predicting demand through data

Today, data is responsible for improving the user experience in various areas. From Meta to Netflix and Google, everyone is using data to transform the way you experience things. The healthcare industry is already using customer data; The only thing that needs to change is the way it is used. Data can be very helpful in making better decisions, but a secondary requirement for this is high technology, such as artificial intelligence, that analyzes this data.

Here are some of the aspects that data can support in the healthcare industry –

  • Identify potential delivery bottlenecks precisely – Data can help identify the areas where supply is likely to be short and by what amount. Healthcare product manufacturers can use this information to appropriately balance supplies.
  • Improved supply chain network – The supply chain network can become more efficient through the use of modern technological advances. When information flows smoothly through the various channels of the supply chain network, it is bound to improve.
  • Identify the leaks and help fix them – Identifying the leaks in the precise areas and fixing them becomes easier.
  • Hospital Capacity Forecast – In the times we live in, this could be a salvation. Data can be used to warn people of full hospital beds so they can look for suitable alternatives.

All of these forward-thinking aspects are necessary to keep the healthcare industry at its best.

Tech-based logistics to make healthcare solutions accessible

The next imperative for the healthcare industry today is technology-based logistics. Medical supply logistics have always been a challenge. Since many health items are temperature-sensitive, they have to be transported in special vehicles.

AWL India has a fleet of vehicles capable of transporting medical supplies and keeping them in their best condition. Failure to meet these requirements can lead to a number of catastrophic consequences, such as: B. damage to medical supplies or unexpected delays in delivery.

Combination of data analysis and technology-based logistics

When the healthcare industry logistics provider harnesses the power of data analytics, it can result in significant changes in the way the healthcare industry supply chain is managed.

Just as Netflix uses data to predict user preferences, the healthcare industry could apply a similar prediction model to improve how the industry works. With the third wave of the pandemic just around the corner, this could help predict the locations where the PPE kits will be needed more frequently, where the vaccines will be needed more frequently, and so on.

It will also help keep up to date with the real-time inventory and demand forecast. Data analytics and technology-enabled logistics together can start the Netflix effect in the healthcare industry.

The combination of data and technology-based logistics could bring about the change that the healthcare industry desperately needs. Not only will it yield significant results in terms of how demand for supplies is met, but it will also make it easier for providers and suppliers to run operations as optimally as possible.

Netflix effects article and permission to publish here provided by Rituraj Pankaj. Originally written for Supply Chain Game Changer and published on January 26th, 2022.

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