Carrier rewards programs have become popular in recent years.
These programs are typically designed to promote goodwill between shippers or brokers and their transportation partners, particularly during times of market volatility and general unpredictability. While these programs often reward truckers, they typically do not benefit individual drivers.
Trucker Tools has set out to change that.
“We’ve spoken to hundreds of brokers over the years who are looking for a scalable, reliable digital way to reward the driver — specifically the driver, not the trucker — for doing business with them,” said Kary Jablonski , CEO of Trucker Tools.
The company has launched a unique loyalty program that does just that. The easy-to-use system allows brokers to directly reward drivers for specific actions they take in the Trucker Tools app.
The Trucker Tools Loyalty Program allows brokers, truckers to award Trucker Points, the program’s unique currency, for performing certain predetermined actions, such as: These points are valued at one cent per point and can be aggregated across multiple senders. Drivers can then redeem points for gift cards at hundreds of different retailers.
By delivering direct benefits to drivers, the program enables truckers to gain favor and partnership with owners, operators and small truckers using the Trucker Tools app.
“Loyalty programs typically reward the airline, are expensive to run, and don’t allow brokers to attract new airlines to their business,” Jablonski said. “The Trucker Tools driver loyalty program is the first and only platform for brokers to drive compliance and digital bookings with carrots, not sticks.”
By leveraging this type of driver-first approach, brokers can accelerate their journey to becoming the “broker of choice” by building stronger relationships and helping drivers earn more with every load. Additionally, the loyalty program helps increase compliance as drivers are paid for going the extra mile.
A positive driver perception pays off for the partner brokers of Trucker Tools. According to Jablonski, the company is already seeing a significant increase in digital booking and tracking activity.
“We’ve had tremendous feedback on the program from the drivers,” she said. “They already love and use Trucker Tools to navigate their lives on the road, and they feel this program further cements our commitment to putting drivers first.”
Click here to learn more about the Trucker Tools Loyalty Program.