Tips for the high season 2022

Tips for the high season 2022

In PART 1 of our 2022 Peak Season Guide for Ecommerce Brands, we discussed the top issues affecting ecommerce brands in the 2022 Peak Season and the solutions entrepreneurs can seek to solve them. Now let’s move on to more tips that will lead you to success this holiday season!

Prepare for Black Friday

It can be difficult for e-commerce brands (especially DTC brands) to prepare for the Black Friday sales rush. A sudden, drastic increase in inventory volume can be difficult to handle, and this famous sale takes place in the middle of the holiday season – adding to the madness. Managing your own fulfillment means studying data and inventory formulas from previous seasons and hiring more packers as you run your promotions to keep up with the competition.

If you want to devote your entrepreneurial time to vital marketing and promotions, by all means lean on a 3PL fulfillment provider like ShipMonk to take the fulfillment stress out of your life. Our technology ensures that e-commerce orders are fulfilled in a timely and effective manner, our unique fulfillment software provides transparent, accurate and amazing data. We even have a post-purchase suite to help customers if something goes wrong with a received shipment.

Manage your deadlines

All (internal and external). Know when to order inventory. Know when inventory needs to be received. Make sure your employees know the deadlines (promotion, shipping, site optimization, hiring, etc.) so you can all work together as a united front. Make sure your customers know when to expect their orders she know what you promised so you can deliver. Both literally and figuratively. 🙂

Prioritize UI

Customers have many choices as to where they can take their business. If you want to keep them happy and engaged with your ecommerce brand, a smooth and easy website experience is key. The priority is the cart and checkout experience. If that’s easy to navigate, then ecommerce orders will be processed efficiently. However, after cart/checkout, all aspects of your online retail business need to be optimized, from your site navigation to your load times to your social media.

Less website friction means less customer frustration. So, make sure your ecommerce brand’s digital team optimizes your website for all search engines, mobile-friendly, loads quickly, and has a layout that guides customers through the buying funnel that makes perfect sense. Slow and unoptimized websites can drive customers away and cost you sales!

brand everything

As peak season orders increase, so do the ways in which you can engage with your customers. Make every ecommerce order a branding moment to remember. Use custom packaging, personalized inserts, and branded order confirmations, notifications, and updates to create a little buzz. You can even brand your experience after purchase, as MonkProtect intended.

Be ready to advertise

It is paramount that you have a peak season marketing strategy in place (content, campaigns, audiences, targeted points of sale). You’ll want to have this set ready in advance because you don’t want to create promo content on the fly when the holiday missions heat up. Use social media to connect with potential and current customers and promote your brand and products.

Communicate clearly with your employees

On the one hand, make sure you train your employees to work as efficiently and safely as possible. They can’t deliver for you if they don’t have the information or practice to get things done quickly and correctly. Familiarity with warehouse/fulfillment facilities is key. It’s also important that employees are aware of all emergency and safety protocols for the busy holiday season. AND they need to know what to look out for when packing orders in terms of “red flags”; This can prevent mistakes/damaged or wrong goods from being shipped. When you work with a 3PL fulfillment provider, you don’t have to worry about that as our experts are effectively trained to pick, pack and ship ecommerce orders.

On the other hand, make sure you keep a clear line of communication with your suppliers so you know the status your inventory and her Production. If something goes wrong and there are delays (in any aspect of your supply chain), you can at least adapt and notify customers immediately by staying on the ball.

Prepare your return and support procedures

A clear, smooth return/exchange policy makes a huge difference in customer satisfaction with an ecommerce brand. You should make sure your customer support team is ready to deal with a surge in caseload and that you have multiple outlets for customers to contact. Additionally, a fully integrated post-purchase suite like MonkProtect also contributes to customer satisfaction thanks to a simple claims portal for customers to report issues. At the same time, streamlined, automated technology like this relieves your entrepreneurial spirit by not having to manually manage every claim. Instead, dedicate that time to managing the bigger picture of the busy season!

keep Calm and carry on

Peak season is a crazy time for any e-commerce brand, so competition, shipping, supply chains and prices will be tight across all industries. With that in mind, even the most prepared businesses can still face issues, and you have to be okay with them and have the backup plans to handle them. For example, between labor shortages, inclement weather, and general backlog, there will likely be delays in shipments at some point. So, prepare yourself with a process of best practices for managing shipping exceptions, and with that in mind, build buffers in your deadlines and your customers’ shipping expectations. If something goes wrong, just keep calm and ensure all customer communications are handled with care and consistency so that delivery/shipping issues don’t negatively impact your brand’s sentiment.

study the data carefully

In any high-stakes situation, things can quickly get out of hand. So, in addition to keeping a careful eye on your peak season data from previous years and sales trends for all of 2022 so far, also keep an eye on your numbers now. Constantly check the shipping status. Check stock levels daily. Check your ecommerce order numbers regularly to see what needs more or less stock. Also, check staff numbers so you know how much help you have. And monitor promotion conversions so you know which ads are working and can adjust funds and focus accordingly.

Work with a great 3PL (obviously)

In case you missed the subtle pointers in this 2022 peak season blog, working with a 3PL fulfillment provider is important. Also, ShipMonk is one of the best 3PLs out there. Through the use of technology, fully integrated systems and advanced fulfillment software, our 3PL helps ecommerce brands of all sizes thrive in peak season. If that sounds better than just surviving the high season, you should get in touch with us right away.

Your 3PL for the Peak Season 2022

For ecommerce brands, the best time of year can also be categorized as the busiest time of year. But it doesn’t have to be. At ShipMonk, our motto has always been to help companies “stress less and grow more”. Just like there’s no better place to prove you can swim than at the deep end of the pool, what better time to show our ecommerce brands our commitment to this mantra than when we help them to navigate through the holiday rush.

Step into the high season with the best fulfillment and shipping strategies. Logistics are important all year round, but a successful 2022 peak season could mean the difference between securing future customer loyalty and annihilating the chances of a customer ever coming back.

Contact ShipMonk today to find out how our 3PL fulfillment services enable ecommerce brands to thrive summit even.

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