Twin Peak Challenge is coming FMCG

The European FMCG market is expected to experience an unprecedented “twin peak” in consumer demand in the fourth quarter of 2022 as, for the first time, a football World Cup will be played back-to-back in winter and Christmas.

Palletways Group Pallet movement figures across Europe show a 16% increase in pallets in the three months leading up to and including the final of the 2021 European Football Championship compared to the usual summer pallet movement trends. This surge comes on top of the festive rush, which sees a typical 25% increase in average daily movements in the 90 days leading up to Christmas compared to the first quarter of the calendar year.

The potential for a “twin peak” in 2022 presents a unique challenge for pallet networks, carriers, retailers and manufacturers as they consider how to manage and sustain an increase in movements

FMCG goods from factory to consumer on time and as needed.

Luis Zubialde, Chief Executive Officer of Palletways Group, said: “As we approach this ‘twin peak’ and our customers and members are challenged to manage different needs, everything we invest in, whether innovative technology or member support, together to provide unmatched customer service.

“Data management to predict how our operations will need to adapt to pressure hourly rather than daily is critical. Our state-of-the-art software tools combined with experienced, knowledgeable analysts allow us to consider factors such as European and national events and predict the impact on network-wide operations. Predictive analytics enables us to accelerate processes in our 20+ hubs across the continent and provide fast access to international markets.”

Forward-looking analysis also underpins the full Palletways service offering regardless of market conditions, including Saturday morning pallet delivery and pallet home delivery (pallets to consumers).

Mike Harrison, Palletways UK Operations Director, said: “Our approach to data and predictive analytics is a key reason why we now have the highest membership base in Palletways UK history. It supports the members to provide excellent services to their customers.

“Our members work exceptionally hard all year round. The effectiveness of predictive analytics is only beneficial when highly motivated people use the data to improve their operations and go the extra mile for customers at peak times. This quality is one of the main characteristics of our members.”

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