is renamed to Raft, signaling a complete evolution of redirection announced today that the company will be rebranded as Raft.

Since launching as in 2017, the company has developed, tested and deployed industry-leading AI to automate document processing for carriers. While AI for automated document and email processing remains at the core of the company’s technology, the rebrand points to the greater need for carriers to have a single platform for their day-to-day workflow.

As it stands, Raft saves shippers over an hour per shipment by automating tedious data translation tasks. As a result of the time savings and increase in employee productivity, leading international shippers also recognize an average savings of $2.1 million per year through Raft. These time and profit savings further position the company as the operating system of choice for vendors in the global supply chain.

“Raft’s goal is to help shippers streamline their entire shipping process throughout the lifecycle,” said James Coombes, CEO of Raft. “Yes, we use the industry-leading AI implementation in our platform, but we now offer many more features in addition to each shipment, such as behind the standardization that we already provide. It’s a really strong concept that has resonated with our customer base.

“Our global goal is to understand every event of every broadcast, to automate everything, and this rebranding – and the mindset that comes with it – is another step towards that mission.”

To celebrate the successful evolution from AI provider to intelligent platform for freight forwarding excellence, Raft has not only changed its name to a more suitable platform indicator, but also a complete rebranding with new design, logo and website. The complete overhaul is in line with Raft’s intentions.

“We realized pretty early on that the future of trucking is human, we just had to develop the best technology to support it,” said Coombes. “So our goal was to create a new platform based on a new framework that would combine operational best practices for our entire customer base with automation on the front line, not just the back end. ‍Today we are getting closer to this ambition.”

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